15 MINUTES follows a NYC police detective (Robert DeNiro) and a fire marshall (Ed Burns) as they track two serial killers who videotape their crimes for television tabloid media.

The client wanted to integrate the tabloid media storyline into the print campaign. This means the poster needed to evoke more than simply a New York City cop drama.

Often in large film campaigns, several designers contribute to the evolution of final poster art. As lead art director for this film's key art, it became my responsibility to integrate a number of outside designs into a single one-sheet.

For example, an outside designer's early concept was integrated with my own designs, and through many revisions evolved into this final one-sheet poster. This art was also incorporated into the film's trailer graphics.