American History X
(Domestic home video poster)
AMERICAN
HISTORY X chronicles the life of two brothers, Derek
Vinyard (Edward
Norton) a powerful and influential neo-Nazi skinhead,
and Danny (Edward Furlong),
his younger and impressionable brother.
For the VHS/DVD cover art, the studio wanted to emphasize
both brothers, rather than just Norton (as seen in the
theatrical one-sheet). Working on video is interesting,
because you are coming into a project at a later stage.
Poster artwork has already been made -- it becomes a rethink
of something that has already been explored by others
before you.
The final art is relatively unchanged from my initial
design, including the copy line I wrote: SOME LEGACIES
MUST END. I posterized the faces and tinted them
red to suggest the neo-Nazi storyline. The title is
large for impact. It's a rare occasion when a title
runs up and down, as clients tend to shy away from that. |