FIRST STRIKE was the third Jackie Chan film to see a US release. Being a fan, I enjoyed working on this campaign, one of several Jackie Chan films I've worked on including: RUMBLE IN THE BRONX, SUPERCOP, MR. NICE GUY, and RUSH HOUR.)

We wanted to depart from the standard "kung fu" action film look, to broaden Jackie's appeal. As anyone who has seen a Jackie Chan film knows, there's much more to him than any poster could represent.

In this case, a James Bond look is in order. I created a stylized "radar sweep/gun sight" combined with a map and Jackie's face for a globe-trotting spy look.

It's interesting to note the film studio made the PG-13 logo white/centered to stand out in the credit block so parents knew they could let their kids see the film.