15 MINUTES follows a NYPD police detective (Robert DeNiro) and a FDNY fire marshal (Ed Burns) as they track two serial killers who videotape their crimes for the television tabloid media. For this one-sheet campaign, the client, New Line Cinema, wanted to integrate the tabloid TV storyline into the film print campaign. This means the film poster needed to evoke the film's media footage plot, not...
FIRST STRIKE was the third Jackie Chan film to see a US release. Being a fan, I enjoyed being a part of this campaign, one of several Jackie Chan movies I have worked on including: RUMBLE IN THE BRONX, SUPERCOP, MR. NICE GUY, and RUSH HOUR. The client wanted to depart from the standard "kung fu" action film look in an effort to broaden the international...
AMERICAN HISTORY X chronicles the life of two brothers, Derek Vinyard (Edward Norton) a powerful and influential neo-Nazi skinhead, and Danny (Edward Furlong), his younger and impressionable brother. For the home video cover art (which at the time included VHS and DVD), the studio wanted to emphasize both brothers, rather than just Norton (as seen in the theatrical one-sheet). Working on video is interesting, because you...
NATIONAL LAMPOON'S SENIOR TRIP is a good example of a copy line making a movie poster work:
FOUR SCORE AND SEVEN BEERS AGO...The most difficult movie poster genre is comedy. How do you market the movie AND have the film poster appear funny on its own? For SENIOR TRIP (about a group of high school kids unleashed on DC), the client didn't want a poster showing a...