National Lampoon's Senior Trip
(Domestic one-sheet poster)
NATIONAL
LAMPOON'S SENIOR TRIP is a good example of a copy
line making a poster work:
FOUR SCORE AND SEVEN BEERS AGO...
The most difficult movie poster genre is comedy. How
do you market the movie AND have the poster appear funny
on its own?
For SENIOR TRIP (about a group of high school kids
unleashed on DC), the client didn't want a poster showing
a group of kids standing in front of a monument. So
why not lose the kids? Sometimes not showing things
on a poster makes a film feel bigger.
Here we see Honest Abe sporting Ray Bans, holding a
beer, and wearing an "anti-Dole" button. The
Bob Dole button even received a small mention in ENTERTAINMENT
WEEKLY.
|