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Six Feet Under

Project

The standard for dark comedies on television, SIX FEET UNDER takes a look at a dysfunctional family who operate a funeral home.

For this HBO series, we explored a creative direction melding death, drama, and dark comedy. Since we were working on the launch of a (then) new series, we generally explored more abstract and stylized print ad concepts rather than focusing on the cast.

For this print ad comp, I tried to meld the death and comedy themes into a type of visual pun: The hand of God using tombstones as chess pieces. I wrote the accompanying copyline to help sell the concept:

LIFE IS A GAME. ESPECIALLY YOUR FINAL MOVE.

Details

Client: HBO

Unused television poster concept

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