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The Fifth Element

About Project

THE FIFTH ELEMENT was a science fiction epic from French director Luc Besson and starring Bruce Willis. In the 23rd century, a mysterious evil force threatens humanity. The only way to stop this menace is the Fifth Element, which comes to Earth with stones representing four elements: Earth, Air, Fire, and Water.

Working on teaser movie poster designs, we were given an existing logo created for the film: a triangular formation of five beams of blue lights. Every teaser poster concept was required to use some variation of this logo. At that time, various aspects of the film were a secret, including what exactly was "the Fifth Element" in the plot, which was not to be revealed in any advertising. This was not a problem for a teaser poster, which can be ambiguous.

For this teaser poster concept, I diverted from the solid beams of the original logo and recreated them with stars. This "pixie dust" concept was eventually dropped in favor of a poster with a tiny version of the original logo combined with a large number 5 graphic taken from the teaser movie trailer.

Job Description

  • Client: Columbia Pictures
  • US Domestic Movie Poster comp
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About

onesheetdesign.com is a movie poster design portfolio of my work as a film advertising art director and graphic designer in Los Angeles CA. It features work in all aspects of film and entertainment advertising, including theatrical, television, home video, and music. This portfolio web site offers a small sample of that film industry design work.

Links

  • Keyartjobs.com - movie poster design jobs
  • Posterwire.com - the movie poster guide
  • Allposters.com - buy movie posters

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Categories

  • Movie Poster Design
  • Television Print Ads
  • Home Video Key Art
  • Movie Trailer Titles
  • Film Logo Design
  • Movie Soundtrack Design
  • Film Copywriting

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